Why can I not see the Ask for reviews button?

Usually because the listing is not verified yet, because it has been suspended, or because you are signed in with a Google account that does not manage the profile. Build the link from your Place ID instead — that method works whatever the profile's state, and you can then verify separately.

What does a Google review link look like?

Either g.page/r/ followed by a code and ending in /review, which is the short form Google gives owners, or search.google.com/local/writereview?placeid= followed by a long ID starting with ChIJ. Both open the same review box.

Does the review link work if the customer is not signed in to Google?

The link opens, but Google requires a signed-in account to post a review. On a phone this is almost always seamless because the Google account is already active. On a shared or desktop browser the customer will be asked to sign in, which is one of the reasons codes scanned on a personal phone convert much better than links on a desktop.

Can I change my Google review link later?

The link is tied to the listing, so it stays stable as long as the listing does. It changes if you create a new listing — for example after a move that you handled by making a fresh profile rather than editing the old one. Always re-test printed codes after any move or rename.

Guides

How to find your Google review link

The link that opens the star selector on your listing, without the customer searching for you. Three routes, from easiest to most reliable.

Updated 21 September 2026

A Google review link opens the review box on your listing directly, with the five stars already showing. It matters more than it sounds: making a customer search for you instead loses a large share of them to the search results page, where your competitors are also listed.

Method 1: from your Business Profile

Sign in to the Google account that owns the listing, then search your own business name on Google. Your profile manager appears above the results. Look for Ask for reviews — on some accounts it is under a Read reviews panel, or inside the Promote tab.

It gives you a short link in the form g.page/r/XXXXXXXX/review. Copy it. This is the one to use.

Method 2: from Google Maps

Works without owner access, which is useful if the account holder is unreachable.

Open Google Maps and find your business.
Scroll to the Reviews section and tap Write a review.
On a computer, the review dialog opens with a URL in the address bar. Copy that whole URL.
On a phone, use Share on the listing first, then append the review parameters — this is fiddly, so use a computer if you can.

Method 3: build it from your Place ID

The most reliable route, and the only one that never changes shape when Google redesigns something.

Search for your business on Google's Place ID Finder, a free page in the Maps documentation.
Copy the Place ID — a long string usually beginning ChIJ.
Paste it into this pattern: search.google.com/local/writereview?placeid=YOUR_PLACE_ID

Check it before you print it

Open the link on a phone you are not signed in as the business on, ideally someone else's. You should land on the review box for the right branch, with the stars visible. Two failures are common: it opens the listing page rather than the review box, which means you copied a share link rather than a review link, or it opens a different branch, which means you copied the Place ID of the wrong location.

Once it works, turn it into a QR code and get it onto the counter. The link is the hard part; the code takes five minutes.

Shortening it

The g.page link is short enough to print on a receipt. The writereview URL is not, so run it through a shortener if it needs to be typed. Two cautions: use a service you expect to outlive the print run, and never use a shortener that inserts an interstitial page, because that is an extra tap and an extra chance to lose someone.

Common questions

Why can I not see the Ask for reviews button?: Usually because the listing is not verified yet, because it has been suspended, or because you are signed in with a Google account that does not manage the profile. Build the link from your Place ID instead — that method works whatever the profile's state, and you can then verify separately.
What does a Google review link look like?: Either g.page/r/ followed by a code and ending in /review, which is the short form Google gives owners, or search.google.com/local/writereview?placeid= followed by a long ID starting with ChIJ. Both open the same review box.
Does the review link work if the customer is not signed in to Google?: The link opens, but Google requires a signed-in account to post a review. On a phone this is almost always seamless because the Google account is already active. On a shared or desktop browser the customer will be asked to sign in, which is one of the reasons codes scanned on a personal phone convert much better than links on a desktop.
Can I change my Google review link later?: The link is tied to the listing, so it stays stable as long as the listing does. It changes if you create a new listing — for example after a move that you handled by making a fresh profile rather than editing the old one. Always re-test printed codes after any move or rename.